Hiring a Tree Specialist? Know the Signs of a True Professional
Unfortunately in Australia the tree industry isn’t regulated like many other trades — which means anyone can advertise as a “tree expert,” even with no formal training.
Here are some warning signs that may indicate you're not dealing with a qualified or reputable operator:
Doesn’t own or maintain their own equipment – Professional contractors invest in and properly maintain their own tools and machinery. Relying solely on borrowed or rented gear can be a sign of inexperience or lack of commitment to the trade.
No formal arboriculture qualifications – A minimum AQF Level 3 in Arboriculture is essential for anyone performing tree work safely and competently. If they don’t hold this, they’re not a qualified arborist. For assessments, reports or consultancy, AQF Level 5 indicates advanced expertise.
Cannot provide valid insurance documentation – Public liability and workers compensation insurance are non-negotiable in this high-risk industry. A reputable operator will gladly provide proof of cover upon request.
Only promotes through social media – While social media is useful for reaching customers, professionals will also have a registered ABN, a website, and a consistent track record. A lack of professional presence beyond social media may suggest a lack of accountability.
Pushes for complete tree removal as the default option – While removals are sometimes necessary, this can be a red flag. Upselling unnecessary removals is common among unqualified operators. A true professional will assess the project and communicate a number of options that align with your goals while preserving the tree and surrounding environment where possible.
Avoids or deflects when asked for credentials or references – Qualified arborists will be transparent and happy to share evidence of their training, insurance, and previous work. Evasion or vague answers are a sign to walk away.
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What to look for instead:
AQF Level 3 or higher in Arboriculture (Level 5 for consulting or report work)
Well-maintained, owned equipment appropriate for the job
Proof of public liability and workers comp insurance
A variety of solutions offered, not just removals
Transparent communication, references, and willingness to show qualifications
Established business presence with verifiable history
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At Thrive Arbor, we’re proud to offer expert advice and high-quality tree care backed by qualifications, experience, and integrity.
Servicing Coffs Harbour & Clarence Valley
Contact Thrive Arbor for professional, reliable tree services you can trust.